Atlanta, GA. January 19, 2010 --
Georgia-Pacific Wood Products LLC (booth C3265), a leader in the building and construction industry, today announced its new “Just the Facts” marketing campaign at the 2010 International Builders’ Show (IBS). The campaign provides builders and dealers with information about Georgia-Pacific Wood Products’ innovative, sustainable building products and practices.
As part of the “Just the Facts” campaign, Georgia-Pacific Wood Products also launched www.builditbetter.com, a valuable online resource for builders and dealers. Builditbetter.com features industry news and highlights unique facts about the Wood Products portfolio, the Company’s sustainability commitment, and smart building practices, such as the following:
- Georgia-Pacific Wood Products - “On a hot summer day, attics with Thermostat® radiant barrier roof sheathing can stay up to 30°F cooler than attics with standard sheathing.”
- Sustainability-“There’s virtually no waste when we use a tree. Bark and wood residuals are utilized as the primary source of energy at our production facilities, supplying more than 50 percent of the energy needed to make our wood products.”
- Benefits of building with wood - “It takes 2.5 times more fossil fuel to produce a concrete slab floor, and 4.9 times more to produce a steel joist floor than it takes to produce a wood joist floor.”
“Georgia-Pacific Wood Products has always been dedicated to supplying our customers with quality building materials,” says Caryn King, director of marketing, Georgia-Pacific Wood Products. “One of the objectives of our new campaign and web site is to effectively and efficiently communicate relevant information to builders and dealers and provide resources that may be helpful to them in today’s highly competitive marketplace,” added King.
For additional information, please visit Georgia-Pacific Wood Products at booth C3265 or via www.builditbetter.com.
Headquartered at Atlanta, Georgia-Pacific is one of the world’s leading manufacturers and marketers of building products, tissue, packaging, paper, cellulose and related chemicals. The company employs more than 40,000 people at more than 300 locations in North America, South America and Europe. Georgia-Pacific creates long-term value by using resources efficiently to provide innovative products and solutions that meet the needs of customers and society, while operating in a manner that is environmentally and socially responsible and economically sound. The company has long been among the nation’s leading manufacturers and suppliers of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers, with brands such as Plytanium® plywood, DryPly® water repellent plywood, Ply-Bead® panels and Wood I Beam™ and XJ 85® joists offered by Georgia-Pacific Wood Products LLC. DensArmor Plus® interior panels, DensGlass® Sheathing and ToughRock® drywall are offered by Georgia-Pacific Gypsum LLC. The familiar consumer tissue brands of Georgia-Pacific Consumer Products LP include Quilted Northern®, Angel Soft®, Brawny®, Sparkle®, Soft 'n Gentle®, Mardi Gras®, So-Dri® and Vanity Fair®. Dixie Consumer Products LLC, a Georgia-Pacific company, manufactures the Dixie® brand of tabletop products. For more information, visit www.gp.com
The Georgia-Pacific logo and all trademarks are owned by or licensed to Georgia-Pacific Wood Products LLC or Georgia-Pacific LLC.
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Contact: Caryn King
Georgia-Pacific Wood Products Director of Marketing